From insight to innovation

Integrated experience, service / business process design, & product development through design research & futures thinking.

We guide innovators by understanding deep human insights to deliver tangible solutions.

We harness unique human understanding to optimise experiences & processes, craft products & services, and inform decision makers so that they can resonate with the market, identify new opportunities, anticipate future trends, and ultimately amplify business value.

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clients we've worked with

new opportunity identification

Building on the work of exploration, to help you generate ideas and concepts that will meet human needs and deliver value.

what we do

At Precog, we delve deep into the intricacies of your business and customer needs, offering tailored solutions that drive growth and innovation.

For Your Business (Internal):
We provide a comprehensive analysis of your employees, processes, and operations. Our insights offer a panoramic view of your business, highlighting challenges and paving the way for future enhancements.

For Your B2B/B2C Customers (External):

Customer Insight: We empower organisations to grasp the immediate needs and future aspirations of their customers.
Innovative Solutions: Leveraging these insights, we integrate the development of both digital and physical products & services. Our offerings not only cater to present requirements but are also attuned to upcoming trends.
Bridging Visions: Our strategy seamlessly connects the dots between conceptualising plausible futures and realising human-centric design solutions.
Research & Design Thinking: At the heart of our approach lies a commitment to research and design thinking. We specialize in ethnographic research, ensuring authentic human understanding. Coupled with our futures thinking, we design products that promise enduring value.

new opportunity identification

Building on the work of exploration, to help you generate ideas and concepts that will meet human needs and deliver value.

questions you might need answering

Identify three concepts that use technology 'x', that we can bring to market within 18 months and generate $20 million in revenue per year, in 3 years.

Ethos

Human-Centred Approach: At the heart of our work lies the consistent focus on human-centric design and understanding.
Adaptation and Anticipation: In a world in flux, we anticipate how human needs and motivations evolve and adapt.
Vision of the Future: Whether near-term tactics or decade-long cultural shifts, we offer insights into a credible future grounded in today's human understanding.