In the digital age, technology has become a double-edged sword, offering unparalleled opportunities for connection and innovation while...

The fusion of artificial intelligence (AI) with the rich, qualitative insights of ethnography is heralding a new era in understanding...

Imagine a world where our memories are not just our own but shared, stored, and even shaped by the technology we use every day. This is...

Once upon a time, in the not-so-distant past, a gathering of minds at the Ethnographic Praxis in Industry Conference (EPIC) brought forth...

In an era where technology transcends geographical boundaries, understanding the cultural context in which it operates becomes paramount....

Introduction The integration of Artificial Intelligence (AI) into the workplace is no longer a distant possibility—it's our present...

Introduction In a world that often seeks the path of least resistance, it's easy to view friction as an adversary to progress. However,...

We're thrilled to share with you a compelling synthesis of insights from the latest EPIC conference, an event that stands at the...

How Precog helps organisations, from futures thinking to process implementation.