Charting the Course for Ethical Tech: Navigating the Digital Dilemma
In the digital age, technology has become a double-edged sword, offering unparalleled opportunities for connection and innovation while...
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Jan 104 min read
Ethnography Meets AI: The Dawn of Enhanced Sensemaking
The fusion of artificial intelligence (AI) with the rich, qualitative insights of ethnography is heralding a new era in understanding...
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Jan 82 min read
Are Smartphones Rewriting Our Memories? Unpacking the Future of Recall
Imagine a world where our memories are not just our own but shared, stored, and even shaped by the technology we use every day. This is...
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Dec 18, 20232 min read
Machine Anthropology: A Tale of Technology with a Human Heart
Once upon a time, in the not-so-distant past, a gathering of minds at the Ethnographic Praxis in Industry Conference (EPIC) brought forth...
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Dec 18, 20232 min read
Building Bridges, Not Barriers: Cultural Context in Technology
In an era where technology transcends geographical boundaries, understanding the cultural context in which it operates becomes paramount....
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Dec 14, 20231 min read
Navigating the AI Revolution: The Future of Work Redefined
Introduction The integration of Artificial Intelligence (AI) into the workplace is no longer a distant possibility—it's our present...
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Dec 12, 20232 min read
Embracing Friction: The Unlikely Spark of Innovation
Introduction In a world that often seeks the path of least resistance, it's easy to view friction as an adversary to progress. However,...
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Dec 11, 20231 min read
Navigating the Future with Ethnographic Expertise
We're thrilled to share with you a compelling synthesis of insights from the latest EPIC conference, an event that stands at the...
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Nov 3, 20222 min read
How Precog helps organisations understand their customers to unlock the future
How Precog helps organisations, from futures thinking to process implementation.
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