top of page

How Precog helps organisations understand their customers to unlock the future

Updated: Dec 5, 2022

As businesses look to the future, they need to be able to anticipate customer needs and plan accordingly. Precog helps organisations understand their customers and what they want in the future based on futures thinking then guides them on how to deliver that future. We specialize in ethnographic research and futures thinking to identify new markets and opportunities, discover customer insights and create a roadmap for process engagement.

Defining Futures Thinking

Futures thinking involves analysis of current and potential trends that may impact the future, assessing their implications and then making informed decisions about how to best prepare for them. Precog helps organisations with this process by gathering data through research to identify insights into customer behaviour.

"I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two..." Jeff Bezos, Amazon

Exploring New Markets & Opportunities

Understanding customer behaviour is essential to exploring and identifying new markets, business opportunities and potential partnerships. We use our expertise in research to identify trends that will shape the future of a particular sector or industry.

Identifying Key Customer Insights

Through our research and design thinking, we can derive insights into customer behaviour which can be used to inform decisions on product development and marketing strategies. We also use our expertise in ethnographic research to uncover customer insights that can provide valuable input into the design of products and services.

Creating a Roadmap for Process Engagement

Our process engagement strategy starts with understanding the goals and objectives of an organisation, ensuring credible futures have been identified, then mapping out the necessary steps to reach them. We focus on aligning customer needs with the organisation’s goals and use our research and design thinking to identify opportunities and create a roadmap for process engagement.

With Precog, organisations can gain valuable insight into their customers and develop strategies to leverage this information. Our expertise in research and design thinking enables us to explore new markets, uncover customer insights and create a roadmap for process engagement. By leveraging our services, organisations can stay ahead of the curve by anticipating customer needs and planning for the future with human-centered design.


bottom of page